When Allan Mulally assumed the office as Ford’s CEO, he was faced with a challenge of underperforming brands such as Jaguar, Volvo, Land Rover and Mercury but instead of fixing them, he let them go and bent his eyes to his One Ford strategy and come out as a winner.
He’s doing the same strategy with electric vehicles and outs to prove he can do it again. He is playing with Ford’s strength and sway away from the pack. Ford  Focus  and Fortune 500 and were up away from creating a purpose-built electric vehicles unlike Toyota’s Prius, General Motor’s Volt or Nissan’s leaf that supposed to be the foundation of success for alternative energy vehicles.
Mulally is utilizing Ford’s production volume of its global cars taking a single platform on the concept of C-compact structure that stabilizes Ford Focus in the US and Europe’s market and then eventually adapted it for the Ford’s three kinds of electric vehicles. Doing so, integrating Ford’s EV’s with its existing set of components; he was able to save money by utilizing Ford’s volume production.
Allan Mulally told FORTUNE that Ford is using the scale of its global platform in creating the most capability going forward. He added that profitability is at low ebb to other car manufacturers but it’s the other way around with Ford. He said that the overall profitability of Focus is geared toward being the moneymaking umbrella for Ford and over other EV models.
Focus-platform EV will have three flavors accordingly to battery pack size, gas electric hybrid and full electric model. Ford’s plug-in hybrid as Mulally figures will have the same capabilities but cost less because of higher economy score. He estimated that by 2012, Ford will be producing about two million Focus-platform cars and still builds all three electric vehicles in addition to traditional fuel-powered cars on the same assembly line.
Allan Mulally gave an insight into how Ford’s EV’ cost lower than the other EV model variations. Ford gas-electric has 60 pounds pack that can generate 1.4 KW per hour; its plug-in hybrid, which has rechargeable batteries, carries 240-pound pack that generates 7.5 KW per hour and its recently launched Focus will haul 700 pounds batteries generating 23 kilowatt per hour. With batteries costing around $16,000 or $25,000, it is no doubt that EV’s are so expensive. However, with Mulally’s high voltage plan, Ford’s focus will be much cheaper compared to all other EV’s.